As of this writing, 80% of Americans have been issued an order to stay at home in response to the threat of the COVID-19 virus. That’s roughly 265 million people relying on shelter in order to keep themselves, their family, and the community safe too. That is the great paradox of this: We all must be alone, together, in order to stop the spread of the virus.
Stay at home. When it’s a choice, it’s wonderful. When it’s mandated, it can make you stir-crazy. But when the structure of your home has been compromised, it’s untenable. That is why what we do at Mr. Roof has been deemed an essential business. The work and services we provide are part of the essential infrastructure defined in government orders.
Called to serve
We don’t take this position lightly, and we are humbled to stay open to provide services critical to maintaining the comfort and safety of your home. As workers, we have gone above and beyond the recommended safety precautions. Any employee who can work from home, does. We’re all practicing proper sanitization techniques and monitoring temperatures. Our crews practice safe distancing as much as possible, as we are aware of our civic duty to minimize the spread of the virus. We’re still committed to the same one-day installation and clean up. And we’re running estimates that are 100% digital, with no personal contact with you or your family, if that’s what you prefer.
Part of the reason we are able to go forward without issue is because we are a strong business, backed by a mature company that has been around over 70 years. Crane Group revolutionized vinyl siding in the 1950’s, and the spirit of innovation hasn’t left. It’s why we were an early adopter of using HOVER technology to map homes and businesses in order to provide customers with an accurate, 3D rendering of their project. This is how we have offered digital services in the past, and how we’ll continue to in this time of crisis and beyond.
Demonstrating leadership
Earlier this week, Crane Renovation Group president Jim Ziminski talked with Roofing Contractor Magazine about crisis management in the renovation industry. He talked about challenges that come with being a company that operates across the United States, with Able Roof in Columbus, Ohio; Mr. Roof in states across the Midwest and Southeast; and Contractors Inc, across the Midwest and Southeast. Our company has appointed a COVID-19 director to stay up to date on government announcements, and help interpret what they mean for our employees and how we do business. Laws and regulations are changing in every state, and in some cases, every county.
The coronavirus pandemic has changed things, and a lot of things will likely permanently change as a result. At the end of the day, we’ll operate the same as we always have: United in the goal to provide peace of mind by servicing the basic human need of shelter.
